Client explanation · PI

How to explain PI cover to your clients

Reviewed by Matthew Bartlett, Director, Apex Insurance Brokers Limited (FCA FRN 724952) · Published 15 July 2026

Clients increasingly want to understand your PI cover. Explaining it well builds trust; explaining it badly damages relationships.

What clients want to know

What to disclose

  1. Aggregate limit and structure (aggregate vs each-and-every).
  2. Insurer identity (name and financial-strength rating).
  3. Basic cover scope (what's covered, what's excluded broadly).
  4. Retroactive date position.
  5. Certificate of currency (annual document).
  6. Basic run-off arrangements where applicable.
  7. Consumer Duty documentation (regulated FS firms).

What NOT to disclose

Additional-insured requests

  1. Standard practice for larger corporate clients.
  2. Consider before agreeing — changes cover dynamics.
  3. Broker involvement to arrange the extension.
  4. Modest cost typically.
  5. Document the additional-insured arrangement.
  6. Confirm in writing what triggers cover for the client.

When clients ask for cover level uplift

Frequently asked

Do I have to explain PI cover to my clients?
Only if they ask, or if contractually required. Best practice: proactive disclosure builds trust.
What if a client asks about my commission?
For commercial customers, you can disclose. For consumers, ICOBS 4.4 applies. Broker involvement helps.
Can I refuse an additional-insured request?
Yes, but it may cost you the engagement. Consider whether the client is worth the extension.
What about our claim history?
Only disclose what's material — not the full file. Broker guidance on this matters.
Do we need to give clients a certificate of currency?
For most commercial engagements, yes — standard practice.
What if the client asks about our insurer's strength?
Provide the insurer name and financial-strength rating. Standard disclosure.

Related

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Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Firm reference number 724952. Registered in England and Wales, company number 07014570.

Offices: QCS, 53 Queen Charlotte Street, Bristol BS1 4HQ · Unit 24, Basepoint Centre, Jubilee Close, Weymouth DT4 7BS