Our Barrow-in-Furness sponsorship
What we sponsor
Apex Insurance Brokers is the kit sponsor of a youth football team in Barrow-in-Furness. The team's previous sponsor had pulled out, and for a club run by volunteers on Saturday mornings that was the difference between a season of football and no season of football. The children play in Apex-branded shirts.
We do not publish the club's name or the number of children involved on this page. What the sponsorship is, and why it exists, is set out at length by our director in Why I sponsor a youth football team in Barrow-in-Furness.
Why Barrow-in-Furness
Our director grew up in Barrow-in-Furness. He runs the firm from Bristol now, but the connection to the town stayed. When the opportunity to sponsor the kit came up through a family friend in Barrow, he took it.
His own account of the reasoning is that youth football is the part of a community that produces the next generation of everything else in it, and that the horizon on which a sponsorship like this pays off is the same long horizon he takes with professional indemnity work. That essay is the fuller answer, and it is worth reading rather than summarising: Why I sponsor a youth football team in Barrow-in-Furness.
Where Apex actually operates
Apex Insurance Brokers Limited is based in Bristol and arranges commercial and professional indemnity insurance for firms across the UK. The Barrow sponsorship is a community commitment rather than a local trading presence: we do not have an office in Barrow-in-Furness, and we are not a local broker there. If you want to know how the firm works and who you would actually be dealing with, start with About Apex or our professional indemnity broker page.
Frequently asked questions
What does Apex sponsor in Barrow-in-Furness?
The kit of a youth football team in Barrow-in-Furness, Cumbria. The club had lost its previous sponsor, and Apex took the kit sponsorship on. The full background is set out by our director in his article about why he sponsors the team.
Why does a Bristol broker sponsor a team in Cumbria?
Because Barrow-in-Furness is the home town of our director. He grew up there, moved away for work, and kept the connection. The sponsorship came about through a family friend in Barrow who mentioned that the club needed one.
Does Apex have an office in Barrow-in-Furness?
No. Apex Insurance Brokers Limited operates from Bristol and arranges cover for clients across the UK. The Barrow sponsorship is a community commitment, not a local trading presence, and we do not hold ourselves out as a local broker in Barrow.
Does sponsoring a youth team affect the advice Apex gives?
No. Apex is authorised and regulated by the Financial Conduct Authority and its advice and remuneration arrangements are unaffected by any sponsorship. If you want to know how we are paid and how we handle conflicts, ask us and we will tell you before you commit to anything.
This page is insurance information, not legal advice. Accurate as at August 2026.
Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority (FRN 724952). This page is general information, not advice on a specific policy.