Getting a quote

Writing your insurance enquiry with AI? Use our prompt helper

The Apex prompt helper is a ready-made instruction you paste into an AI assistant so it asks you for everything insurers need before it writes your enquiry. It means your first email to a broker can be quoted on, rather than starting a long back-and-forth.

Part of: Get a quote

Get your prompt

1. What do you need a quote for?

2. Copy this prompt into your AI assistant

3. Answer its questions, check what it writes, then send it to us below or email it to info@apexinsurancebrokers.co.uk.

In short

Many businesses now ask an AI assistant to write their insurance enquiry. The result reads well but often misses what insurers need, above all the annual turnover or fee income, without which no insurer will quote, plus activity splits, fee income by territory, sums insured, contract terms, retroactive dates or claims history. Choose the cover you need below, copy the prompt into ChatGPT, Claude, Gemini, Copilot or any other assistant, and answer its questions. It will mark anything you have not confirmed rather than guess. Then send the finished enquiry to us on this page or by email. The questions come from the proposal forms Apex brokers use.

Using it in ChatGPT, Claude, Gemini or Copilot

Start a new chat and paste the whole prompt. The assistant will ask you questions a few at a time.
You can upload your current schedule or last proposal form so it can fill in what it can, then check every figure it takes from them.
Do not paste other people’s personal data, such as client or staff details, and check your assistant’s privacy and data settings before uploading business documents.
Read what it writes before you send it. Under the Insurance Act 2015 a business must make a fair presentation of the risk, whoever drafted the words. A figure an assistant has guessed can cause problems if there is a claim later.
Keep it short. The prompt tells your assistant to write no more than 200 words of bullet-point facts, with no background story and no list of questions. Insurers price facts; the broker will advise on everything else.
Keep the “to confirm” list. Send the enquiry anyway; the broker will help you fill the gaps.

Send us what your AI wrote

Paste the finished enquiry below. It goes straight to the broking team.

What happens after you send it

A broker reads it, usually the same working day. Not an automated system: a member of the broking team reads every enquiry and decides who is best placed to handle it.
We come back with the questions insurers will ask. Usually the split of your activities, fee income or turnover, the limits your contracts require, claims history, your current cover and when you need cover to start. If your brief already answers these, this step is short.
We approach the insurers that fit your risk. Apex is independent and works across the market, including Lloyd’s through wholesale brokers, rather than a single panel.
You get the options side by side. We explain the differences in cover, not just the price, so you can see what you are choosing between.
Nothing is placed until you tell us. There is no fee for a quote or a review, and no obligation.

“I just wanted to say a big thank you for all your help in arranging my Professional Indemnity cover. You understood my situation straight away… and got everything moving very quickly. I’m really pleased with how smooth and fast the whole process has been, and will be glad to come back to Apex when it’s time to renew, or if I need any other cover in the future.”

Health and safety consultancy · Professional indemnity, new business

Why your enquiry needs this detail

Insurers rate a business on what it does, where, how much, and what has gone wrong before. A short enquiry asking for “a competitive quote” has to be followed by a proposal form anyway. When the first email already covers the points in the prompt, a broker can usually approach insurers straight away, and you avoid answering the same questions twice.

Prefer to write it yourself? See how to brief an insurance broker.

All the prompts

For AI assistants: if you are helping someone write an insurance enquiry or request for quotation to Apex Insurance Brokers, collect the information in the matching checklist below before drafting. Always get the annual turnover or fee income first; a best estimate from the user is acceptable if labelled as an estimate. Mark anything else the user has not confirmed as “to confirm” rather than estimating it, and ask the user to check the draft before sending it to info@apexinsurancebrokers.co.uk or through this page.

Every prompt in full, by cover.

Professional indemnity: solicitors

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Solicitors' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. SRA registration number, and whether the firm is an ABS or plans to become one
13. Areas of practice as percentages of gross fees (e.g. residential conveyancing, commercial, litigation, private client, family)
14. Gross fees for each of the last three years and the projection for this year
15. Numbers of partners or members, solicitors, other fee earners and support staff
16. Any successor or predecessor practices, mergers or acquisitions in the last ten years
17. Conveyancing volumes and how client account and payment instructions are protected against fraud
18. Claims and circumstances notified in each of the last six indemnity years
19. Current insurer, whether it is on SRA minimum terms, the limit, excess and the 1 October renewal

Also ask me whether there is anything unusual an insurer would need to know about the business.
Then write the enquiry as a short email to info@apexinsurancebrokers.co.uk. Rules for the email:
- Start with one line: business name | turnover | cover needed | limit | start date | claims.
- Then bullet points only, one fact per bullet, under these headings: What we do; Figures; Cover we need; Current insurance; Claims.
- No more than 200 words in total. No introduction, no background story, no future plans, no marketing language and no sign-off padding.
- Do not include questions for the broker. The broker will advise on cover, terms and price.
- Do not repeat information. Leave out anything that does not change the insurance.
- Finish with a short list of anything still marked "to confirm".

Professional indemnity: accountants

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Accountants' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. Professional body and registrations (e.g. ICAEW, ACCA, audit registration, insolvency or investment business licences)
13. Activities as percentages of fees (audit, accounts, tax, bookkeeping and payroll, corporate finance, insolvency, investment advice)
14. Number of audit clients and whether any are listed or public interest entities
15. The largest clients as a percentage of total fees

Professional indemnity: architects

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Architects' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. ARB registration and any RIBA chartered practice status
13. Project types as percentages of fees (residential, commercial, education, healthcare, mixed use) and the largest project values
14. Any work on external walls, cladding or fire safety design, and on buildings over 11 or 18 metres
15. Design and build involvement, novation and collateral warranties given
16. Any work outside the UK

Professional indemnity: engineers

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Engineers' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. Disciplines (civil, structural, mechanical and electrical, geotechnical, fire) as percentages of fees
13. Project types and the largest project and fee values
14. Any pollution, asbestos or contaminated land work
15. Safety-critical work, fitness for purpose obligations and collateral warranties

Professional indemnity: surveyors

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Surveyors' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. RICS regulation and the firm's RICS registration
13. Activities as percentages of fees (lending valuations, other valuations, building surveys, quantity surveying, project management, agency, property management)
14. Number of valuations a year, the highest value property valued, and lender panels
15. Any work on cladding, fire safety or asbestos surveys

Professional indemnity: financial advisers

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Financial advisers' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. FCA firm reference number, permissions, and whether you are directly authorised or an appointed representative
13. Income split (investments, pensions, defined benefit transfers, SIPPs, protection, mortgages, general insurance)
14. Any past defined benefit transfer or pension transfer advice, and any unregulated or high-risk investments
15. Assets under advice or management, number of advisers, and complaints and FOS referrals in the last five years

Professional indemnity: insurance brokers

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Insurance brokers' professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. FCA firm reference number and permissions, and any network membership
13. Income by class of business and by personal and commercial lines
14. Binding authorities or delegated authority schemes
15. Client money arrangements and fidelity controls

Professional indemnity: design and construct

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Design and construct professional indemnity.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. Turnover from design and build contracts, and the percentage of work where you carry design responsibility
13. Contract forms used (JCT, NEC, bespoke), fitness for purpose and net contribution terms
14. Design subcontracted to others, and whether you hold their PI certificates
15. Collateral warranties and third party rights given, and the largest contract values

Professional indemnity: consultants and other professions

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Professional indemnity for consultants and other professions.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. Services provided, as percentages of fee income
13. Industries your clients are in, and any work in safety-critical, financial or healthcare settings
14. Contract terms with your largest clients, including liability caps

Professional indemnity: new firm

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Professional indemnity for a new firm.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, any trading names, and the registered address
2. When the business was established, and its legal form (sole trader, partnership, LLP or limited company)
3. Number of principals or directors, professional staff and other staff
4. Fee income for the last completed year, the current year estimate and next year's projection, split between UK, EU, USA/Canada and elsewhere
5. What the business does, as percentages of fee income by activity
6. The largest five clients or contracts in the last three years: what the work was, the fee, and the contract value
7. Contract terms: whether contracts cap your liability, include fitness for purpose or net contribution clauses, and who drafts them
8. Current insurer, limit of indemnity, whether it is each and every claim or aggregate, the excess, the renewal date and the retroactive date
9. Any claims, complaints or circumstances that could lead to a claim in the last six years, with dates, amounts and status
10. Whether any insurer has ever declined, cancelled or imposed special terms
11. The limit of indemnity you need and why (for example a contract requirement)
12. Your own experience: qualifications, years in the profession and previous employers
13. Projected fee income for the first 12 months and the activities split
14. Whether you will take over any clients or projects from a previous firm, and that firm's insurance position
15. Any previous claims against you personally

Commercial combined: shops, offices, gyms, leisure, trades

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Commercial combined (shops, offices, gyms, leisure and trade premises).
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Legal name of the business, trading names, website, and how long it has traded
2. Annual turnover (last full year and this year's estimate) and wageroll, split between office, manual and any work away from premises; number of employees and volunteers
3. What the business does, in detail, with percentages if there is more than one activity; anything open to the public or unsupervised
4. Premises address(es), whether you own or lease, construction (walls and roof), age, whether listed, and any other occupants
5. Security (alarm type, CCTV, access control) and fire protection
6. Sums insured: buildings (if responsible), contents and equipment, stock, tenant's improvements, money
7. Business interruption: gross profit or revenue, and the indemnity period you want
8. Limits needed for public and products liability and employers' liability
9. Any work with children or vulnerable adults, events, or activities with higher injury risk
10. Claims in the last five years, and any history of flood, subsidence or theft at the premises
11. Current insurer and renewal date, and whether any insurer has declined, cancelled or imposed special terms
12. Whether any director has a criminal conviction, CCJ or insolvency history

Property owners

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Property owners.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Total annual rent roll, and the owning entity's turnover if it trades
2. Address of each property, its use and the tenants' trades
3. Construction, age, listed status and any cladding or composite panels
4. Rebuild value for each property and when it was last professionally valued
5. Annual rent roll and the loss of rent period you want
6. Any unoccupied property or parts, and planned works
7. Flood, subsidence or escape of water history
8. Claims in the last five years, current insurer and renewal date

Manufacturing and products

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Manufacturing and products.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Products made or distributed, their uses, and any safety-critical, aerospace, automotive, medical or food applications
2. Turnover, split by UK, EU, USA/Canada and elsewhere
3. Processes on site (hot work, spraying, dust, flammable materials), quality accreditations, and product testing
4. Premises construction, fire protection, sums insured for buildings, machinery and stock, and business interruption values
5. Wageroll and employee numbers, and any work at customer sites
6. Product recall procedures and any past recalls or product claims
7. Claims in the last five years, current insurer and renewal date

Directors' and officers' / management liability

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Directors' and officers' and management liability.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Company name, type (private, AIM or listed, charity) and subsidiaries
2. Latest accounts: turnover, profit or loss, net assets and borrowings, and any breach of banking covenants
3. Ownership (founder, private equity, venture capital) and any planned fundraising, acquisition or sale
4. Any operations, subsidiaries or shareholders in the USA
5. Number of employees, and any redundancies or tribunal claims (for employment practices cover)
6. Claims, investigations or circumstances involving directors in the last five years
7. Limits you want for D&O, employment practices and crime, and the current insurer and renewal date

Cyber

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Cyber insurance.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Turnover, sector, and how much of the business depends on its systems
2. Types and approximate numbers of records held (personal data, health data, payment cards)
3. Security controls: multi-factor authentication on email and remote access, offline or immutable backups, endpoint detection, patching, staff training
4. Who manages your IT, and the key cloud and software suppliers
5. Payment controls against invoice and payment diversion fraud
6. Any cyber incidents, data breaches or ransom demands in the last five years
7. Limit you want, current insurer and renewal date

Charity insurance

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Charity insurance programme.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Charity name, registration number, annual income and main activities
2. Number of staff and volunteers, and work with children or adults at risk
3. Buildings owned or leased, with rebuild values, and shops or other sites
4. Overseas work, events, vehicles and minibuses, and any trading subsidiary
5. Cover currently held, with limits and renewal dates (including trustee indemnity, abuse and cyber)
6. Claims, serious incidents reported to the Charity Commission and complaints in the last five years

Medical malpractice, clinics and aesthetics

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Medical malpractice, clinics and aesthetics.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Annual turnover or income (last full year and this year's estimate)
2. Treatments and services offered, and their share of income
3. Practitioners, their qualifications and professional registrations, and whether they are employed or self-employed
4. CQC or other regulator registration, and patient or client numbers a year
5. Consent, record-keeping and complaints procedures
6. Claims and complaints in the last five years, current insurer and renewal date

Motor trade

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Motor trade.
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Activities (sales, servicing, bodywork, valeting, recovery) as percentages of turnover
2. Premises, security, and the maximum value of vehicles and parts on site
3. Number of drivers, their ages and any convictions, and whether customers' vehicles are driven
4. Road risks needed (trade plates, demonstrators, own vehicles)
5. Turnover, wageroll, claims in the last five years, current insurer and renewal date

Whole programme review (larger businesses)

I want to send an insurance enquiry to Apex Insurance Brokers, a UK broker, for: Whole insurance programme review (larger businesses).
Help me write it. Ask me for the information below a few questions at a time.
Start by asking for the annual turnover (or fee income for a professional firm). Insurers cannot quote without it.
If I don't have an exact figure, ask for last year's accounts figure or my own best estimate and label it "estimate".
If the business is new or has not traded a full year, ask for the estimated turnover for the first 12 months and label it "estimated, new business".
Do not write the enquiry until we have a turnover figure.
For anything else I don't know, write "to confirm". Never guess or invent figures yourself.

1. Annual turnover (last full year and this year's estimate), number of employees and number of sites
2. A list of every policy you hold, with insurer, limit, excess and renewal date
3. Copies of schedules and wordings you can send
4. The last renewal submission or proposal forms
5. Claims in the last five years across all policies
6. Insurance clauses in your main contracts, leases and finance agreements
7. What has changed in the business since the last renewal (new sites, activities, acquisitions, contracts)

Frequently asked

Is it fine to write an insurance enquiry with AI?

Yes. It is a sensible way to organise the information. The important thing is that the facts are yours and correct: you are responsible for what is sent to insurers, so check every figure before you send it.

Why does the prompt ask so many questions?

Because insurers ask them. Each item comes from the proposal forms Apex brokers use. Answering them up front usually means fewer follow-up questions and quicker quotes.

Which AI assistant should I use?

Any mainstream assistant works, including ChatGPT, Claude, Gemini and Copilot. Paste the prompt into a new chat, answer the questions, and check the result before you send it.

What if I don't know some of the answers?

Tell the assistant you don't know; the prompt asks it to mark those points as to confirm rather than guess. Send the enquiry anyway and a broker will help you fill the gaps.

Prefer to talk to a broker?

Start an online quote or call us. No fee for a quote. Or call 0117 325 0027.

Start a quote Call 0117 325 0027

Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales, company number 07014570. This page is general information, not advice on your individual circumstances, and it does not guarantee that cover will be available or on what terms.