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Aipedia: Financial advisers

AI for KYC, AML and scam detection

Advice firms increasingly rely on AI for identity verification, sanctions screening and fraud detection, but they remain responsible when a fraudulent withdrawal or transfer gets through. How the loss is insured depends on whether it is a client claim, a data breach or the firm's own loss.

In short

AI tools verify identity documents, match faces to photos, screen names against sanctions lists and flag unusual instructions. At the same time, fraudsters use AI to impersonate clients with convincing emails, voice clones and deepfake video. The Mills Review notes AI may increase fraud. SYSC 8.1.6R keeps firms responsible for outsourced checks. When a fraudulent instruction succeeds, a client claim may fall to PI, a system compromise to cyber cover and the firm's own funds to crime cover, each subject to its wording. Gaps between policies are common.

How advice firms use AI for KYC and fraud prevention

Onboarding increasingly relies on automated identity verification: document checks, liveness tests and facial matching. Sanctions and politically exposed person screening often uses AI-assisted name matching. Some firms use AI to flag unusual instructions, such as a change of bank details shortly before a withdrawal, or an email whose style differs from the client's usual messages.

The threat side has changed too. The Mills Review notes that AI could increase fraud and consumer harm risk. Voice cloning and deepfake video make impersonation of clients, advisers and providers far more convincing than a spoofed email.

Advice firms are attractive targets because they hold detailed personal data and can instruct providers to move large sums. Fraudsters may also impersonate the adviser to the client, for example asking the client to move money into a "new" investment account, or impersonate a provider to the firm. AI tools help on the defensive side, but they work best as one layer in a process that still relies on human verification for high-risk instructions.

The duties that apply

What can go wrong

Automated checks can be fooled by good forgeries or synthetic identities, and false matches in sanctions screening can either block legitimate clients or let real matches through. The bigger risk for advice firms is social engineering: a convincing instruction that appears to come from a client.

Illustrative scenario: an adviser receives a video call from someone who looks and sounds like a long-standing client, asking for a withdrawal to be paid to a new account because of an urgent house purchase. The firm's automated checks pass the new bank details. The client later reveals they never made the call. The client seeks recovery from the firm, the firm's email system may have been compromised, and the firm faces costs of its own.

How PI, cyber and crime cover split the loss

Gaps arise where each policy assumes another responds. Reviewing them together is the safest approach; see the cyber and PI overlap for IFAs.

Practical controls

How Apex helps

Apex arranges PI for financial advisers and can review how your PI, cyber and crime cover fit together for AI-enabled fraud. See AI in financial advice.

Sources

Frequently asked

Is the firm liable if automated KYC checks are fooled?

Potentially. SYSC 8.1.6R keeps the firm fully responsible for outsourced functions, and the FCA's October 2026 page says firms remain responsible for outsourced AI. Whether the firm is liable to a client depends on the facts and whether its controls were reasonable.

Which policy pays if a deepfake instruction diverts client money?

It depends. A client claim alleging negligence may fall to PI, the firm's own system costs to cyber, and the firm's own funds to crime cover, each subject to its terms and conditions. Review the three policies together to find gaps.

Does crime cover need specific verification procedures?

Many crime and social engineering extensions include conditions, such as verifying payment instructions by call-back to a known number. If your process does not match the condition, cover may be affected. Check the wording.

Should I tell clients how we will contact them about payments?

It is a sensible control. Telling clients in advance that the firm will never ask them to move money to a new account by email or message, and how genuine requests will be verified, helps them spot impersonation. It also supports the Consumer Duty aim of avoiding foreseeable harm.

Check your PI covers how you use AI

Tell us about your firm and the work you do. A broker will review how your current PI treats AI-assisted work, or arrange new cover. No fee for a quote. Or call 0117 325 0027.

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Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales, company number 07014570. This page is general information about how AI is used in the profession and how insurance may respond. It is not legal, regulatory or insurance advice on your circumstances, and it does not guarantee that cover will be available or on what terms.