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Apex News · Company news · 6 September 2026

Apex Insurance Brokers publishes Independence Charter: owned by its directors, not for sale

Eight dated commitments, signed by a director, after a decade in which most of the UK’s best-known professional indemnity specialists were bought.

In short

Apex Insurance Brokers, the Bristol professional indemnity specialist established in 2009, has published an Independence Charter: eight written commitments covering ownership, independence from insurers, a named broker for every client, comparable quotes, a free written second opinion, non-standard risks and claims. The firm says it is owned entirely by its directors, has declined approaches to buy it and is not for sale. Alongside the Charter it has published a sourced list of UK PI specialist brokers acquired since 2013 — by Willis, Ardonagh, Aston Lark and Howden, Markel, PSC Insurance and Aon — and the older specialists that remain independently owned.

What the Charter commits to

  1. Owned entirely by its directors, with the persons-with-significant-control register at Companies House as the public check.
  2. Not for sale: approaches to buy the firm have been declined, and the page changes first if that ever changes.
  3. Not tied: no single-insurer scheme, no in-house policy, no placement quotas.
  4. A named broker all year, from first quote to renewal and claims.
  5. Usually three or four competing quotes from a market of over 30 insurers including Lloyd’s syndicates, set out side by side.
  6. The stay-put letter: a free written second opinion that says so if the existing cover is right.
  7. A straight answer on non-standard risks — a CCJ, a claim, a decline, adverse credit or a disciplinary finding — within five working days of having what is needed.
  8. Director-level attention on every claim notification.

The context

Between 2013 and 2025 Prime Professions, Paragon, Caunce O’Hara, Brunel Professions, Hera Indemnity, The Professional Indemnity Company and Griffiths & Armour were acquired by larger brokers and consolidators. Apex’s published timeline lists each with its source and names the older specialists still independently owned — MFL Insurance Group in Manchester and PII Brokers in London — which is why the firm describes itself as one of the longest-established independently owned PI specialists in the UK rather than the longest.

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Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales, company number 07014570. This article is news and general information, not advice on your individual circumstances. Corrections: email info@apexinsurancebrokers.co.uk; corrections are noted and dated on the article.