Switching broker · Structure · 2026
Insurance is written for a named entity doing a described activity. Change either and the policy may no longer respond the way you assume.
Part of: When to switch business insurance broker
In short
When you incorporate, turn a partnership into an LLP, merge two companies, or buy another business, the insured entity on your policies may no longer be the one that's actually trading. Insurers need to be told, and often the cover has to be re-written — a new named insured, new activities, higher turnover, extra premises or staff. Liabilities from the old entity or the acquired business also need thinking about: work done before the change can still generate claims, and professional and product risks in particular need run-off or continuity cover. A broker maps the new structure onto a programme that actually fits it.
The most common failure isn't a bad policy. It's a good policy still naming a company that no longer trades.
Yes. The insured entity changes, so the policy needs amending or re-issuing in the company's name. Trading under a new entity without telling the insurer can leave you uninsured.
Its policies may lapse, transfer, or need replacing depending on the deal structure. Review them during due diligence and decide with a broker what to keep or merge.
Run-off keeps claims-made cover (like professional indemnity) alive for work done before an entity stopped trading. You need it when you close, sell, or restructure a business that carried that kind of risk.
Often yes. A group or combined policy can name several entities, which is usually simpler and cheaper than separate policies. A broker structures it.
Tell us what's changed and a named Apex broker will re-map your programme to the new structure — entities, activities, run-off and all.
Re-map my cover → Request a callbackApex Insurance Brokers is authorised and regulated by the Financial Conduct Authority (FRN 724952). This page is general information, not advice.