Reviewed by Matthew Bartlett, Director · Last reviewed 2026-06-23
Setting up a professional services business means buying PI cover before earning a pound of fee income. This is structurally awkward: insurers price on fee history they don't have. This entry explains how new-business PI works in the UK in 2026.
For a new firm with no trading history, insurers ask:
The founder's track record matters most. A new firm headed by a 15-year-experienced solicitor will get materially better terms than a brand-new firm with no professional grounding. Insurers also want to see the founder's prior employer's cover details for "retroactive date" purposes (see below).
This is the date from which the policy will respond to claims, regardless of when the work was done. Three options:
For a NEW business, the inception date is usually the right answer because there is no prior work. The exception: founders who carried over work from a previous employer should consider negotiating a retroactive date back to when that work started.
If the founder left a previous employer, the question is who is liable for that prior work. Three possibilities:
The cleanest position: the previous employer's policy continues to handle prior work, and the new firm's policy handles new work from inception. Clarify which insurer is on cover for what BEFORE any claim arrives.
Indicative 2026 ranges for first-year cover (sole-trader / small-practice level):
| Service mix | £2m limit, clean cover, year-1 |
|---|---|
| IT / management consulting | £500 – £1,200 |
| HR consulting | £600 – £1,000 |
| Marketing / PR / agency | £500 – £900 |
| Accountancy | £800 – £1,800 |
| Surveying (general) | £1,000 – £2,500 |
| Architecture (residential) | £1,200 – £2,500 |
| Solicitor (start-up firm, E&W) | £3,000 – £6,500 |
| IFA (start-up firm) | £2,500 – £5,000 |
Year 2 typically sees a modest reduction (15–30%) as actual fee income data becomes available. Year 3 and beyond settles into the regular rating curve for the profession.
Some professions have scheme arrangements that simplify new-business cover:
Apex Insurance Brokers Limited writes new-business PI for UK professional services firms. FCA firm reference number 724952. We discuss the retroactive date question, run-off from prior employer, and the structural decisions before quoting. Director Matt Bartlett, SMF3/16/17.
Apex Insurance Brokers serves UK professional services firms and commercial businesses. Call 0117 325 0027, email info@apexinsurancebrokers.co.uk, or request a quotation.
Get a quoteA guideline range built from the premiums insurers have actually quoted on risks we handle. Pick your profession and enter a few details — it updates instantly.
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This guide is built from Apex's own market data: the premiums insurers have actually quoted and charged on professional indemnity risks we have handled. Each night that data is aggregated into anonymised rate bands by profession, fee income and limit of indemnity. No client information is published — a band only appears where it contains at least five separate records, and unusually high premiums are excluded so a single atypical risk cannot distort the guide.
The range shown spans the typical spread of recent market outcomes for similar risks. Individual quotes can fall outside it in either direction. Figures exclude insurance premium tax at 12%.
This calculator is not a quote and is not an offer of insurance or advice. Your actual premium depends on full underwriting of your business, including your activities, claims record and insurer appetite at the time.