Publication Calendar — PI Claim Case Studies (Batch 1)

Recommended drip-publish schedule across 30 weeks. Sequenced to interleave sectors, front-load the highest-traffic keywords, and align with annual renewal seasonality (solicitors Sept/Oct, surveyors Apr/May, IFA continuous).

Sequencing logic

Solicitor conveyancing fraud first — highest search volume and most shared on legal LinkedIn. Sets the standard for the rest of the series.
Alternate sectors — never two of the same sector back-to-back; keeps the homepage feed varied.
Cluster renewal-relevant pieces ahead of common renewal months — solicitors and surveyors pushed into Q3, IFAs evenly distributed.
Anchor pieces (#1 conveyancing fraud, #8 DB transfer, #13 valuation, #17 cladding, #25 IT data breach) carry the most internal linking weight and should each have a follow-up “what to disclose at renewal” post linked from them.

Schedule

Week	Publish date (Mon)	Sector	Title (short)	Notes
1	Mon 8 Jun 2026	Solicitors	Conveyancing vendor fraud	Anchor — heavy promotion
2	Mon 15 Jun 2026	IFA	DB transfer	Anchor
3	Mon 22 Jun 2026	Surveyors	Valuation negligence	Anchor
4	Mon 29 Jun 2026	Architects	Cladding specification	Anchor — Building Safety Act timeliness
5	Mon 6 Jul 2026	Engineers	Structural calc error	Anchor
6	Mon 13 Jul 2026	IT	Cloud misconfiguration data breach	Anchor
7	Mon 20 Jul 2026	D&C	Sub-contract coordination
8	Mon 27 Jul 2026	Solicitors	Missed limitation PI
9	Mon 3 Aug 2026	IFA	SIPP / UCIS
10	Mon 10 Aug 2026	Surveyors	Missed defect homebuyer
11	Mon 17 Aug 2026	Architects	Fire stopping / BSA
12	Mon 24 Aug 2026	Engineers	M&E undersize
13	Mon 31 Aug 2026	IT	ERP project overrun
14	Mon 7 Sep 2026	Solicitors	Will drafting error	Pre-Oct solicitor renewal
15	Mon 14 Sep 2026	Solicitors	Undertaking breach	Pre-Oct solicitor renewal
16	Mon 21 Sep 2026	IFA	Pension freedoms drawdown
17	Mon 28 Sep 2026	Solicitors	AML failure	Pre-Oct solicitor renewal
18	Mon 5 Oct 2026	D&C	Performance specification
19	Mon 12 Oct 2026	Solicitors	Data breach / privilege	Post-renewal cleanup
20	Mon 19 Oct 2026	Architects	Project oversight
21	Mon 26 Oct 2026	Surveyors	Boundary error
22	Mon 2 Nov 2026	IFA	BSPS
23	Mon 9 Nov 2026	Engineers	EIA omission
24	Mon 16 Nov 2026	Solicitors	Conflict of interest
25	Mon 23 Nov 2026	IT	IP infringement
26	Mon 30 Nov 2026	Architects	Listed building
27	Mon 7 Dec 2026	Engineers	Peer review failure
28	Mon 14 Dec 2026	IFA	Structured product
29	Mon 4 Jan 2027	Surveyors	Red Book breach	New year, pre-Apr surveyor renewal
30	Mon 11 Jan 2027	D&C	Novated consultant	Series close — sector round-up post

Christmas pause: no publication weeks of 21 Dec or 28 Dec.

Repurposing schedule

Each piece should be repurposed as follows:

LinkedIn carousel — Week of publication. 6–8 slides covering: the headline, the error, the quantum, the policy lesson, the renewal lesson.
Email newsletter — Monthly digest including the previous month’s studies plus one practitioner-only “what we’d add” appendix.
Practitioner roundtable webinar — Quarterly, recorded. Pull the three highest-traffic studies of the quarter into a 45-minute panel format.
Quarterly long-read — Combine three studies into a single themed PDF (e.g. “Three ways conveyancing claims arise — and what to disclose at renewal”).
YouTube/short-form — Three 90-second explainers per quarter, scripted from the most-shared studies.

SEO clusters

Five hub pages should be built and each linked from the relevant studies:

Solicitors PI insurance — links from studies 1, 2, 3, 4, 5, 6, 7
IFA PI insurance — links from studies 8, 9, 10, 11, 12
Surveyors PI insurance — links from studies 13, 14, 15, 16
Construction PI insurance (architects + engineers + D&C) — links from studies 17–24, 28–30
IT consultants PI insurance — links from studies 25, 26, 27

Each hub page carries the canonical sector keyword. Each case study links upward to its hub and laterally to the next chronological study in the same sector.

Tracking

Suggested KPIs:

Organic sessions to /claims/ subdirectory (target: 4,000/mo by Week 30)
Referring domains gained per anchor study (target: 6+ per anchor)
Average time on page (target: 3:30+ given length)
Quote requests with “case study” in the referral source field

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