Apex Senior Team — Bio Placeholders

Structured template for any additional named staff. Director to fill against actual personnel.

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This file holds the bio structure for every named member of the Apex senior team beyond Matt Bartlett (file 01) and Chrissie Anderson (file 02). The intent is that when Apex grows, a new senior hire’s bio is written into this file using the same three-length format, the same credentials block, and the same media-topics structure. That keeps the pack consistent and means no journalist ever receives a bio in a different format than the rest.

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Standing instruction for use of this file

When a new bio is added, it must pass the same quality bar as files 01 and 02:

The first test is that every factual claim can be evidenced — the FCA register entry, the CII member register, an employment record, a published award entry, a confirmed trade body role. Nothing in a bio should be unverifiable.

The second test is that the voice matches the rest of the pack — UK English, confident, professional, no hyperbole, no claim that Apex cannot substantiate. The same audit standard the rest of the pack is written to.

The third test is that media topics are restricted to areas of demonstrable depth. A new hire who has placed surveyor PI for ten years can be put forward on surveyor PI; the same individual should not be put forward to comment on the Lloyd’s reinsurance market.

The fourth test is that the closing footer is identical to every other piece in the pack — same contact details, same regulatory disclosure, same trading address.

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For media enquiries: Matt Bartlett, Director — matthew.bartlett@apexinsurancebrokers.co.uk — 0117 325 0027. Apex Insurance Brokers Limited, FCA FRN 724952, Companies House 07014570. Trading address: QCS, 53 Queen Charlotte Street, Bristol BS1 4HQ.

Last reviewed: June 2026.