One-page company snapshot for journalists, awards bodies and partner organisations.
Legal name: Apex Insurance Brokers Limited
Trading name: Apex Insurance Brokers
FCA firm reference number: 724952 (verify on the FCA register at https://register.fca.org.uk)
Companies House registration number: 07014570 (verify on https://find-and-update.company-information.service.gov.uk)
Trading address: QCS, 53 Queen Charlotte Street, Bristol BS1 4HQ
Registered office: as filed at Companies House (see Companies House record — kept current there)
Director: Matt Bartlett
Trade body membership: British Insurance Brokers’ Association (BIBA)
Phone: 0117 325 0027
Email — general: info@apexinsurancebrokers.co.uk
Email — Director and media: matthew.bartlett@apexinsurancebrokers.co.uk
Website: https://www.apexinsurancebrokers.co.uk
Apex Insurance Brokers Limited is an FCA-regulated commercial insurance broker based in Bristol. The firm arranges, advises on and services commercial insurance for SME and mid-market clients across the South West and nationally.
The book is organised around two specialisms: professional indemnity for professional firms — solicitors, IFAs, surveyors, architects, engineers, accountants, IT consultancies, designers, consultants — and a broader commercial portfolio covering fleet, motor trade, contractors, education, hospitality, manufacturing, charity, property owners and other regular SME risks.
Apex sits in the regional commercial broker market alongside firms such as Howden, Lockton, Marsh and Aon at the upper end and a network of regional and national independents at the SME end. Apex’s positioning is that of a specialist commercial broker — depth in PI and commercial, served from Bristol, with a content estate and a market-commentary cadence that is unusual for a regional broker of its size.
Founded — see file 08-apex-history-and-milestones.md for the founding date and milestone timeline.
Insurer panel — Apex places with a panel that includes the major UK PI insurers and the principal composite commercial carriers used in the SME market. The panel composition is reviewed annually; specific panel members can be confirmed on request to support a piece of editorial work where helpful.
Sectors served — set out above. The detailed sector cluster is on the website under the sector hub pages.
Geographic reach — Bristol-based, the immediate trading area is Bristol and the 50-mile radius around the city. Apex services clients nationally on the PI book where the specialism applies.
Content estate — Apex publishes approximately 830,000 words across pillar pages, sector cluster pages, proposal-form guides, quarterly market commentaries and regulatory briefings. The estate is described in more detail in the SEO master tracker.
[INSERT: The following figures are kept on the master KPI sheet — number of live clients on the renewal book, average client tenure, number of CII-qualified staff, total premium under management. Each of these will be confirmed in writing before use in editorial copy.]
Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority under firm reference number 724952. The firm’s permissions are kept current on the FCA register.
Permissions held include:
Arranging (bringing about) deals in non-investment insurance contracts;
Making arrangements with a view to transactions in non-investment insurance contracts;
Dealing in investments as agent (non-investment insurance contracts);
Agreeing to carry on a regulated activity;
Advising on non-investment insurance contracts;
Assisting in the administration and performance of a contract of insurance.
The firm operates under the FCA’s principles, the ICOBS handbook for retail insurance distribution, the SYSC handbook for governance, and the Consumer Duty for relevant client interactions.
Apex is a regional commercial broker headquartered in Bristol. The market the firm competes in is the UK SME commercial broking market — a market dominated at the very top end by Howden, Lockton, Marsh and Aon and at the SME end by a long tail of regional and national independents.
Apex’s market position is specialist commercial: depth in professional indemnity for professional firms, a worked-through approach to the proposal-form discipline that defines current underwriting, and a Bristol-anchored servicing model. The detailed positioning is set out in 09-apex-values-and-positioning.md.
The trading year 2026 is the year Apex completed and published its full content estate (pillar PI, sector cluster pages, proposal-form library, quarterly market reports) and stepped into trade press and podcast work as an authority voice on the SME PI market and the 2026 commercial market.
The other 2026 milestones — completed website redesign, structured analytics setup, compliance review against the FCA Consumer Duty obligations, and the start of the awards entry programme described in file 26-awards-pipeline.md — are described in 08-apex-history-and-milestones.md.
[INSERT: Specific 2026 staff additions, premium milestones, or product launches as they are confirmed — to be added to file 08.]
FCA register: https://register.fca.org.uk — search firm reference number 724952.
Companies House: https://find-and-update.company-information.service.gov.uk — search company number 07014570.
BIBA membership: confirmable through the BIBA find-a-broker tool and through BIBA directly.
The firm’s website: https://www.apexinsurancebrokers.co.uk — the public site for all client-facing detail.
For media enquiries: Matt Bartlett, Director — matthew.bartlett@apexinsurancebrokers.co.uk — 0117 325 0027. Apex Insurance Brokers Limited, FCA FRN 724952, Companies House 07014570. Trading address: QCS, 53 Queen Charlotte Street, Bristol BS1 4HQ.
Last reviewed: June 2026.
Apex Insurance Brokers serves UK professional services firms and commercial businesses. Call 0117 325 0027, email hello@apexinsurancebrokers.co.uk, or request a quotation.
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