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Shop insurance · Chippenham

Shop insurance in Chippenham

Reviewed by Apex Insurance Brokers · Published 16 July 2026

Chippenham is a Wiltshire market town on the River Avon, its retail centred on the High Street, the Emery Gate centre and the independents in the older streets. It serves a broad rural catchment across north Wiltshire.

Where the risks come from for Chippenham shops

The Avon runs through the town, and river and surface-water flooding is the exposure retailers near the water have to plan for — a wet winter can put low-lying units at risk. Away from flood, the town's shops carry the familiar mix of winter pipe bursts, shrinkage and stock that peaks before Christmas.

A Chippenham example

A riverside unit near the bridge took floodwater when the Avon rose after sustained rain; stock stored low was lost and the shop closed for a fortnight of drying and reinstatement. Flood and the business interruption behind it were the whole of the claim.

What shop insurance covers

A Chippenham shop policy turns on stock and contents and on business interruption sized to a real reinstatement period, with flood terms that deserve a careful read for units near the Avon. Public and products liability, legally required employers' liability once staffed, money, glass and buildings cover (where the lease applies) complete it.

Placing it in Chippenham with Apex

Apex places Chippenham shop cover as an independent commercial broker, FCA authorised (FRN 724952) and broking since 2009. Access to more than 30 markets including Lloyd's through wholesale relationships means flood-exposed riverside units can be put to insurers who will offer terms rather than turn them away.

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Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Firm reference number 724952. Registered in England and Wales, company number 07014570. Trading address: QCS, 53 Queen Charlotte Street, Bristol BS1 4HQ · Serving tradespeople in Chippenham and the wider region.
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