Commercial insurance

Visitor attraction insurance

Cover for museums, galleries, zoos, aquariums, theme parks and activity centres across the UK.

In short

Visitor attractions carry heavy public liability exposure from footfall and activities, plus valuable property and exhibits, and business interruption if they have to close. Apex arranges cover for museums, galleries, zoos, aquariums, theme parks and activity centres, including specie and exhibition cover for collections.

Talk to a specialist broker

Tell us what the attraction is and how visitors use it and we’ll approach insurers who write it. Get a commercial quote → or call 0117 325 0027.

Attractions we place

Museums, art galleries and heritage sites
Zoos, aquariums and wildlife parks
Theme parks, adventure and activity centres
Trampoline parks, soft play and indoor attractions
Libraries and public or private collections
Botanical gardens and visitor gardens

What the cover usually includes

Public and products liability — the core exposure from visitor numbers, rides and activities
Property, contents and exhibits — buildings, fit-out, and specie / exhibition cover for collections and loaned items
Employers’ liability — staff and volunteers
Business interruption — lost income and additional cost if the site closes after damage
Money, and terrorism where relevant
Optional — management liability, cyber for ticketing and visitor data, personal accident

Why use a specialist broker

Apex is a directly FCA-authorised independent broker with access to 30+ insurer markets, including Lloyd’s through wholesale. You get a named broker who presents your risk properly to insurers who actively want it, rather than a portal that pushes one product. We handle the claim with you if one happens.

Frequently asked

What insurance does a visitor attraction need?

Public and products liability is the core cover because of visitor numbers and the activities on site; employers’ liability is compulsory if you employ anyone. Most attractions also need property cover on buildings and exhibits and business interruption to protect income if they have to close.

Can you cover museum or gallery collections and loaned exhibits?

Yes — specie and exhibition (fine art) cover protects owned collections and items on loan, on site and often in transit and while on display elsewhere, on an agreed-value basis.

Do theme parks and activity centres need specialist cover?

Yes. Rides, height activities and adventure elements are higher-risk and are placed with insurers who write them; they underwrite on inspection regimes, supervision and safety procedures.

Talk to us about cover

Tell us about the risk and we’ll look for suitable cover, subject to the insurer’s acceptance and the policy terms. Or call 0117 325 0027.

Get a quote Call 0117 325 0027

Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales, company number 07014570. This page is general information, not advice on your individual circumstances, and it does not guarantee that cover will be available or on what terms. Any cover is subject to the insurer’s acceptance and the full policy terms.