Category: Insurtech · Reviewed by Chrissie Anderson, Client Executive · Last reviewed 2026-06-05
Lemonade, Inc. is a US-headquartered technology-led insurer founded in 2015 by Daniel Schreiber and Shai Wininger. Listed on the New York Stock Exchange under the ticker LMND since July 2020, it has been one of the most prominent insurtech brands of the late 2010s and 2020s, pioneering AI-led policy distribution, conversational claims handling, and a public benefit corporation structure with charitable giveback.
Category: Insurtech Also known as: Lemonade, Lemonade Inc Established: April 2015 (corporate); first policy issued April 2016 Related concepts: Insurtech, AI underwriting, Algorithmic underwriting
Lemonade was founded in New York in April 2015 by Daniel Schreiber (CEO) and Shai Wininger (CTO), backed initially by Sequoia Capital, Aleph and Tusk Ventures. Its launch product was renters’ insurance in New York State. The business has subsequently expanded to homeowners, pet, life, and (through the acquisition of Metromile in 2022) motor insurance, and to several European markets (Germany, France, Netherlands) and the United Kingdom (limited operations).
Lemonade Insurance Company is a US-licensed insurer admitted in multiple US states. Lemonade Insurance N.V. is the Dutch licensed insurer used for European operations, supervised by De Nederlandsche Bank (DNB) and Autoriteit Financiële Markten (AFM). Lemonade Insurance Limited is the UK subsidiary; the UK launch and product offering should be verified against current FCA Register entries (the UK operations have evolved). The Lemonade group is registered as a public benefit corporation in the United States, with annual giveback of unclaimed premiums to nominated charities.
Lemonade’s product proposition is end-to-end app-based: policy quoted and bound through a chatbot (AI Maya); claims submitted via a video and chatbot interface (AI Jim); routine claims paid in seconds; complex or fraud-suspected claims escalated to human handlers. Pricing is algorithmic, drawing on declared variables and third-party data. The behavioural-economics-influenced giveback model nominates a percentage of unclaimed annual premium to a charity selected by the policyholder.
Lemonade has launched and contracted product lines: pet insurance, life insurance, motor (via Metromile acquisition and subsequent integration), and homeowners’ insurance. The European subsidiary primarily writes contents and renters’ insurance.
A New York renters’ insurance policy issued through the Lemonade app: contents declaration via chatbot (3-5 minutes), instant quote, electronic policy issue, monthly premium of (illustratively) $11.50. A bicycle theft claim notified via the app: video statement, automated proof-of-loss processing, payment to bank account within minutes for routine claims under defined thresholds.
This entry is part of the Apex Insurance Wiki. Last reviewed by Matt Bartlett on 2026-06-05. Next review: 2026-12-05.
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