This Cookie Policy explains how Apex Insurance Brokers Limited uses cookies and similar technologies on this website. It should be read together with our Privacy Notice.
1. What cookies are
Cookies are small text files that a website places in your browser when you visit. They are used to remember your preferences, to keep you logged in (where applicable), to help the site work properly, and — with your consent — to measure how the site is used and to understand which content is useful to visitors.
Some technologies that work similarly to cookies (for example, local storage in your browser, or pixels in emails) are covered by this notice on the same basis.
2. The cookies we use
The cookies set by this site fall into four categories. We set strictly-necessary cookies on every visit because the site cannot operate without them. All analytics, functional and marketing cookies are only set after you have given consent through our cookie banner.
2.1 Strictly-necessary cookies
These cookies enable core functions of the website such as page navigation, security, and remembering your cookie-banner choice. They cannot be switched off in our systems.
- cookieyes-consent — set by our CookieYes consent-management platform. Records the categories of cookies you have agreed to. Retention: 1 year.
- wfwaf-authcookie-*, wfsidcontent, wordfence_verifiedHuman — set by the Wordfence security plugin to protect the site from malicious traffic. Retention: session to 1 year, depending on the cookie.
- wp-settings-*, wordpress_test_cookie — set by WordPress for visitors who log in to the site (administrators only). Retention: session to 1 year.
2.2 Analytics cookies
These cookies help us understand how visitors use the site by collecting and reporting information anonymously. They are only set after you have given consent. You can withdraw consent at any time using the link below.
- _ga — set by Google Analytics 4 (via Google Site Kit) to distinguish unique visitors. Retention: 2 years.
- _ga_<container-id> — set by Google Analytics 4 to retain session state. Retention: 2 years.
- _gid — set by Google Analytics 4 to distinguish unique visitors over a 24-hour period. Retention: 24 hours.
- _gat_gtag_* — set by Google Analytics 4 to throttle the rate of requests. Retention: 1 minute.
Google Analytics 4 is configured in line with the Google Consent Mode v2 framework. We have set IP-anonymisation on and we have not enabled Google's advertising features for this property.
2.3 Functional cookies
We do not currently set any functional cookies (cookies used to remember non-essential preferences such as language or region). If we add any in future, we will update this notice and the cookie banner.
2.4 Marketing cookies
We do not currently set any marketing or advertising cookies. If we add any in future, this notice and the cookie banner will be updated before they are introduced.
3. Third-party cookies
Some of the cookies described above are set by third parties (Google for Analytics; CookieYes for consent; Wordfence for security). Where third parties are involved, the third party is the data controller for that cookie in respect of its own purposes. Their privacy notices apply to that processing:
4. Managing your preferences
You can change your cookie preferences at any time, including withdrawing your consent to analytics cookies, by clicking the floating cookie icon on any page or by using the link below:
5. Managing cookies in your browser
You can also block or delete cookies directly in your browser. The major browsers support this through their privacy or security settings. Note that disabling strictly-necessary cookies may affect how the site works.
6. Legal basis
We use cookies in accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR):
- Strictly-necessary cookies are exempt from consent under regulation 6(4) of PECR.
- All other cookies are only set after you have given consent through the banner. Consent is collected, recorded and stored by the CookieYes platform, and you can withdraw it at any time.
- Where any cookie processes personal data (for example, the IP-derived identifier set by Google Analytics 4), we rely on your consent as the lawful basis under Article 6(1)(a) UK GDPR. The data controller and recipients for that processing are described in our Privacy Notice.
7. Questions or complaints
For any question about cookies on this site, contact us at info@apexinsurancebrokers.co.uk or 0117 325 0027.
If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint/ · 0303 123 1113.