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Shop insurance · Stratford-upon-Avon

Shop insurance in Stratford-upon-Avon

Reviewed by Apex Insurance Brokers · Published 16 July 2026

Stratford-upon-Avon is one of the country's great tourist towns, its retail in Bell Court and the streets around Shakespeare's birthplace carrying a heavy year-round visitor trade alongside the shops serving the town. The Avon runs right through it.

Where the risks come from for Stratford-upon-Avon shops

The Avon gives riverside Stratford units a genuine flood exposure — the river has burst its banks and reached the lower streets more than once — while the constant visitor footfall raises the everyday liability and shrinkage exposures over that base.

A Stratford-upon-Avon example

A riverside unit took water when the Avon rose after heavy rain and topped its banks; stock held low was lost and the shop closed for weeks of drying and reinstatement. Flood and business interruption were the substance of the claim.

What shop insurance covers

For a Stratford-upon-Avon shop, flood cover sits with stock, contents and business interruption at the core, and public liability carries weight given the footfall. Products liability covers what you sell, employers' liability applies with staff, and money, glass and building cover attach under the lease.

Placing it in Stratford-upon-Avon with Apex

Broking since 2009 and FCA-authorised under 724952, Apex insures Stratford-upon-Avon shops through one named broker. With more than 30 markets and Lloyd's via wholesale channels, an Avon-side flood risk can be presented to insurers who will still write it.

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Apex Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority. Firm reference number 724952. Registered in England and Wales, company number 07014570. Trading address: QCS, 53 Queen Charlotte Street, Bristol BS1 4HQ · Serving tradespeople in Stratford-upon-Avon and the wider region.
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